Frequently asked questions
How do I know if I want or need PR & Comms?
PR & Comms is all about building relationships and there are many reasons why you would want and need PR/Comms. Think about your brand and your product or service. Who are the kind of people you come into contact with? It could be clients or customers, shareholders, employees or more. Now think about what it would be if you had no relationship with them. For customers, how would you sell your products? Would they trust you? How would they even know about you?
Doesn't it cost a lot?
Like anything in life, the cost of something depends on what you need and what you are hoping to achieve.
How much does your PR & Comms cost?
We have a variety of options to suit you and your budget.
What guarantees are there?
There are no guarantees in PR/Comms. But what we can control is the crystal clear messaging we can provide for your brand or product/service and how we get that message out there to the right audience. There is more than one way to solve a problem and more than one medium to get your message out there.
What do I do if I get negative PR & Comms?
You employ "us".
Can't I just do PR & Comms myself?
Absolutely you can.
What are our Editorial Guidelines and Complaint Handling Policies and Procedures?
Part 1: Editorial Guidelines for Cindication Co.
It is the responsibility of the Director of Cindication, as editor-in-chief, that all pertained journalists, writers, content bloggers and providers, ensure that all content focuses on truth, equality, fairness and is in the public’s best interest to know.
Whilst some of our editorial guidelines cover stylistic and grammatical expectations, we believe in transparency, and thus extend them to also include strategic objectives for the company. Our content will always endeavour to cover quality editing, proof reading, quality control and in turn a better result, a better reputation, a growing readership, and more leads.
To some people, such guidelines might seem a little strict, but if you think of it this way: if that’s how it seems, they're not right for Cindication. Enforcing guidelines is difficult, but it's crucial not to waver on the high standards we have set. Being steadfast with our editorial guidelines will not only improve our content performance, it will also save everyone time because we've provided clear directions on how to write appropriate content for our business and that of our clients.
Below are our Editorial Guidelines:
1. We always explain our content’s objective. Writers and contributors should know how our content fits into our business' overarching strategy. Whether that be lead generation, driving traffic to our website, reporting on an issue and the truth, bringing about education and awareness, gain more social media followers or showcase our clients work, services and products, we are clear on our objective.
9. Re-posting policy. It is possible to re-post information once it has been approved and published without alteration to the original content nor taken out of context, everything must be referenced and sourced.
10. Inclusive, Sensitive and Fairness Content. All content must represent equality and be non-offensive and non-gendered (where possible). This includes Indigenous Content, Torres Strait Islander and cultural sensitivity.
11. Code of Conduct, including:
- Inclusive of all, irrespective of race, religion, gender et al
- Inclusive of disabilities and neurodiversity
- Professional at all times
- Respectful of space and sensitive to audience needs
- Coarse language will not be tolerated
- Non-paying for interviews
- Sensitive to interviewing of children (must be with parental consent under the age of 18 years of age); including footage, imagery, podcasts, video with signed consent from a parent
- Where possible use other communications, such as sign-language or subtitles
- Reach as many audiences as far and wide as possible with respect and dignity
- Produce work that is fact based and accurate content (sourced information as per journalist’s code of conducts/ethical standards)
- No details passed onto third parties unless required to do so by law
- Any advertising/sponsorship must be passed by the Director of Cindication and in line with any moral and ethical standards by law
- Discretion is applied when outlined what needs to be considered in attributing information or negotiating the anonymity of a source.
Part 2: Complaint Handling Process for Cindication Co.
As part of being accountable and having good self-regulation, feedback both positive and negative (in the form of a complaint) is part of good practice and the ability to improve the quality of content. This helps to build trust with your audience and have loyal followers.
- Contentious Program/Content Material – Legal proceedings adhered too, Royal Commissions, official and/or Police investigations adhered too.
- Corrections/Clarifications addressed as/when necessary and advised too
- Differentiating between factual reporting, analysis and opinion – the aim is to help with understanding and managing the crucial distinctions between types of content by providing definitions of opinion, factual and analytic content and guidance on distinguishing between them.
- Domestic Violence - provided to assist staff involved in the reporting or discussion of issues or stories related to domestic or family violence. (Non-gendered, Family/Domestic Violence against both men and women)
- State / Federal Elections - provides advice for coverage of Federal, State and Territory elections, including legal obligations, fair and balanced coverage, use of social media.
- Fair opportunity to respond and be heard
- Timely manner in which to respond
- Dealt with individually and on a case-by-case basis
- Drone recording – must act in accordance with privacy issues
- Personal Social Media guidelines – at the discretion of the individual and that coinciding with the brand and values that Cindication upholds
- Harm and offence - issues relating to Harm and offence and make informed decisions that uphold the standards while still enabling us to publish innovative content consistent with our Brand values.
- Hate Speech, Terrorism & Mass Killings - addresses three separate but related phenomena – racist, discriminatory and hate speech; terror attacks; and non-political mass killings. It applies to factual content.
- Impartiality - the hallmarks of impartiality: a balance that follows the weight of evidence; fair treatment; open mindedness; and opportunities over time for the principle relevant viewpoints to be presented.
- Interviewing – encompasses all interviews, live/pre-recorded to follow and ethical line of questioning whilst gathering the truth/facts
- Moderating User Generated Content - This applies to the moderation of user generated content appearing on our websites and on official interactive services established on third-party websites, such as external social media sites (Facebook, YouTube etc). User generated content includes text (comments, posts), photos, images, video and audio submitted for publication on our websites, official presences on third party sites or other interactive services.
- Using/operating Official Cindication Social Media Platforms (Facebook, Twitter, Instagram, LinkedIn and more) - must be read by anyone authorised to operate or administer an official social media account. It explains the rules around establishing official sites on third party platforms, operational procedures and security, as well ensuring adherence to our Use of Social Media Policy.
- Removing Online Content – will be done by the Director and / or Account Manager, Admin of Social media if deemed harmful, hurtful or inappropriate.
- Disability inclusion – at all times, imperative to our brand values
- No secret recording devices can/will be used unless in accordance with the law
- Suicide / Self-Harm - the coverage of suicide and self-harm in all our content, whether the reporting of real instances or fictionalised depictions of suicide, apparent or attempted suicide, assisted suicide (voluntary euthanasia), or self-harm. We set out some basic considerations and principles to better equip content-makers to address the issues in an appropriate and measured way.
- Use in News / Reports of Pictures used/obtained via Social Media - Media organisations are making increased use of pictures obtained from social networking sites. This guidance note covers the legal and ethical issues questions you should consider when contemplating using pictures taken from social media other news reports.
How to handle complaints
Complaints received can be in the following ways:
- Social Media comments
- seriousness of the matter;
- likelihood of harm;
- potential to mislead;
- proximity of person raising the matter to the substance of the complaint
- scale of audience response; and
- degree of risk of damage to public trust and confidence
- The nature of complaints should be determined
- Take details (email, date, time, nature of the problem and record in a spreadsheet)
- Alert Account Manager/Director to the complaint (meeting called if necessary)
- Director to advise on possible solution and response.
- The following should occur where possible:
- Respond to a complaint in a timely manner (within 30 days if possible, send email that the complaint has been received and respond appropriately as required)
- Give a clear and transparent reason in response to a complaint
- Help audience members to understand and educate them as to why a story/content was written
- Focus on a good resolution (this may include what is in our control, retraction of story, issuing a correction and/or apology, ethics on reporting the truth.
- Utilise an external and independent mediator if required
- Record all details and responses and outcomes in a spreadsheet
01.01.20 - These guideline information has been authorised by the Director.
The attached guidleines and content are in line with the Australian Broadcasting Corporation (ABC).