the social media effect
vs traditional media...
(and why we still need both for PR)
With over 2 billion users on Facebook alone and more on other Social Platforms, you could be forgiven for thinking this is the new way (and only way) to do PR. However, we do still need our old and trusty Traditional PR methods because it's not a case of either/or but rather a case of using both. The focus should always be on telling your story and finding, converting and keeping customers as your #1 approach.
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